I Got Drunk and Accidentally Started a Men’s Fashion Brand

This is my origin story. Please clap.

Let me be clear:
I didn’t grow up dreaming of “redefining menswear.”
I didn’t intern at a fashion house in Paris.
I don’t know what houndstooth is, and frankly, I don’t want to.

This brand? This empire of drip?
Started after six IPAs and a dangerously high credit limit.

It All Started One Night…

I was sitting on my couch, shirtless, obviously, thinking:

“Why does men’s fashion suck?”

Everything I owned either screamed “mid-tier finance bro” or “graphic tee with jokes my dad would find funny.” Nothing in between. Nothing ironic but wearable. Nothing cool without trying to be European about it.

So naturally, like any reasonable man in emotional distress and mesh shorts, I opened my laptop and made the worst financial decision of my life.

I started a men’s fashion brand.

I Knew Nothing (And Still Don’t)

I didn’t have a business plan. I had vibes.

I didn’t have a fashion background. I had a Pinterest board titled “fits that go hard.”

I didn’t do market research. I just assumed there were other guys out there who also wanted to look good without dressing like they were headed to either a board meeting or Burning Man.

And that’s how Local Chad was born:
A men’s clothing brand built for guys who want to look put-together without looking like they tried too hard.

So, What Is Local Chad?

It’s not a streetwear brand.
It’s not exactly casual men’s fashion.
Well I still don’t really know what I’m going for with this, but I like funny things, and clothing that doesn’t take itself seriously but still looks good.

We make high-quality, made-to-order gear that actually fits, actually lasts, and actually gets compliments from people who aren’t your mom.

No cringe slogans. No weird cutouts. No fast fashion fumbles.

Just clothes that say, “Yeah, I may have started this brand on a whim, but at least I’m dressed like I know what I’m doing.”

TL;DR

I got drunk. I got sad. I got stylish.
Now you can too.