Who we are

We’re not here to convince you that we’re some prestigious, decades-old brand with a heritage as deep as your student loans. Nope, we’re just a bunch of guys with Wi-Fi connections, a borderline unhealthy sense of irony, and a love for clothes that make you look like you know what you’re doing—even if you’re just winging it.

At Local Chad, we're tired of brands projecting themselves the way they want to be seen. Our approach is more - this is what we are, and we're going to be honest about it. Our designs are inspired by the highs, lows, and “what-the-heck-was-that” moments of everyday life. We're the only brand that embraces the absurdity of modern masculinity with a wink and a shrug, because let's be real: who has the energy to take themselves seriously anymore?

Why shop with us? Honestly, we’re still figuring that out. But if you’re looking for clothes that help you look good while not pretending to be anything but your awesome, average self, then you’re in the right place. Local Chad—dumbing down fashion to what it actually is.